More Hot Sauce, Please!

👋🏻 What’s up, people!?

I’m officially OOO for the year and ready to lay low. Thoughts and prayers to anyone still in the office. Just know, it’s completely criminal for anyone, and I mean anyone, to expect anything from you work-wise between now and the end of the year.

However, if you have three or four minutes before logging off for “break”, take a scroll through the update below from Texas-based hot sauce company, Yellowbird. 🐥

Hope you enjoy the read! Feel free to reply with any thoughts or comments. And, if you really really liked it, consider sharing it with a friend!? 🙂

Have a great Friday!

Sam Sherfey

Presented by:

FOOD AND BEV
Yellowbird Understood the Assignment; A Total Revamp of yellowbirdfoods.com

Earlier this year, Yellowbird completed a brand refresh — somewhat of a “we’re here” moment for the small, ingredient-obsessed brand.

Now, they have the online experience to match.

I say “experience” because that’s exactly what it is. The site loads and you’re immediately punched in the face (in the nicest way possible, of course) by the brand’s cuddly chick.. or Yellowbird? I don’t know, exactly how we’re referring to the bird but I’m sure there’s a deck of brand guidelines on someone’s desktop that may help clarify.

The brand and site do a number of things really well…

• Build Intrigue: The bold approach to the brand, and how it’s applied to the packaging and site, helps Yellowbird stand out. They don’t look like everything else on the shelf, which removes them from the “everyone” category. They stand out on the shelves and on the web, which is a real differentiator. It gives them an immediate leg up in the game of customer attraction and acquisition. Standout packaging is sure to make shoppers in the hot sauce aisle say “hold up, wait a minute… let me see this.”

• Create Interaction: AOV (average order value) meets personalization/ customization with “Build Your Box", Yellowbird’s iteration of experiential guided shopping. Choose 2-3 of your favorite varieties, choose a size, and checkout. Or, you can take a look at some of the curated sets, including a small-batch seasonal sauce combo. Both options are incredible ways to discover new flavors, and provides an ideal gifting opportunity.

• Drive Education: Show AND tell. Super clean POW (product on white) thumbnails and environment/ application imagery feels analog, nostalgic, and tangible. Going above and beyond, concise PDPs (product detail pages) give you a final reminder of how versatile the sauces are before you hit “add to cart”. A Scoville measurement and suggested meal pairings give users a better idea of the possibilities. And, the Yellowbird blog is home to recipes for many of the meal pairings, so you can impress your hot sauce-loving guests.

The brand tone and voice continue through the copy and visuals in their email marketing, so if you haven’t already, sign up for discounts, recipe alerts, and plenty of additional Yellowbird illustrations.

I picked up a bottle each of the Habanero and Serrano hot sauces earlier this week and I’m looking forward to some breakfast tacos this weekend. I got mine at REI, but you can find a retailer near you! As they say “Hot Sauce Changes Everything.”

// Yellowbird partnered with Brooklyn, NY creative agency, Gander who have previously worked with Pop-Up Grocer, Graza, Magic Spoon, Behave, Gotham Greens, Banza, and more //

OTHER
Self-Checkout

• Bird files for bankruptcy; raised over $500M.

• eCommerce takes over holiday shopping.

• CosMc’s opens w/ long lines and sweet drinks.

• Dieline ranks top the 10 redesigns of the year.

• Chobani pays $900M for La Colombe.

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